Blogging has become a huge marketing phenomenon over the last decade or so, and for good reasons.  It helps establish a brand identity, display knowledge of a specific industry or many industries, share thoughts and opinions on relevant subjects, and the list goes on and on.  Blogging helps share these thoughts and ideas to the world, having the ability to reach huge audiences.  However, reaching those huge audiences is much easier said than done.  Since my start at INTEGRIS, I have learned quite a bit about blogging and blog marketing, as it is something I had little experience with before working here.  Now, we don’t have a blog audience of millions of people, but we are growing our audience more and more each month, which has been our main goal.  So, that being said, I’m going to share 5 tips that I have picked up along my blog knowledge gaining journey that seem to continuously work for us.  There are dozens of different approaches you can take when pumping out blog posts, but these 5 aspects I’m going to share with you are good to start with.

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