The Case for Market Research: The Path to Sales

How INTEGRIS Used Market Research to Drive Sales

Executive Summary

INTEGRIS Group is primarily known for our engineering knowledge, however, we have a talented marketing team that works in conjunction with engineering to provide market research. We were approached to investigate a further push into an existing market and since we understood the engineering behind the product it made sense to keep this project at INTEGRIS.  Our goal was to determine if there was a significant need for new or replacement grain transfer equipment throughout the Midwest.  They had been dabbling the industry for about the past decade, but have not made great strides in acquiring market share and while they have learned from mistakes, they wanted to ensure the effort was proving to be fruitful both now and in the future.  INTEGRIS agreed and we put together a market research portfolio analyzing both existing and future needs while being ever mindful of how to capture these markets as we learned about their potential needs.

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INTEGRIS Marketing Working For You

INTEGRIS Marketing Working For You

By now, our blog readers have figured out that INTEGRIS Group is an Illinois based, engineer owned, product engineering company.  We make a difference by helping our clients develop game-changing products.  We have created new companies and, partnered with startups and existing companies to help commercialize new products and new technologies.  We have actually done some really, really cool stuff in the tech, medical, manufacturing, and electrical engineering fields! We have a very talented team that covers a large spectrum of industries and talents.

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Project Management Methodology

Project Management Methodology

When to use Agile vs. Waterfall Project Methodologies

There are several ways to manage a project, two of the most prominent methods being waterfall and Agile. But when should one approach be used over the other? Is one of them superior?

Many debates as to which is better can be found all over the internet. Today, we’re arming you with information about both waterfall and Agile methodologies so that you can make an informed decision as to which approach makes the best sense based on the nature of a particular project.

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INTEGRIS Capabilities Infographic

INTEGRIS Capabilities

If you read our last blog post, you got some good insight on our every day capabilities here at the INTEGRIS H.Q.  Although we provided a vast wealth of INTEGRIS knowledge, you may still be a little curious about some of the details behind the day-to-day projects we work on.  We can’t spill our guts about everything we do, but we can give you a good dose of info on our everyday capabilities that we can provide to our customers and potential clients.  We have multiple capabilities, from what we do to how we achieve it, and we make sure we get the job done the right way.

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