Trade Shows: Quantity vs. Quality
We go to trade shows to gather leads, analyze our competition and network with other industry influencers. What happens though when the show is not quite what you expected, the lighting is off, your products are not going over well, or worse yet attendees simply did not show up.
When attendees do not show up most exhibitors choose to complain to the company responsible for driving quantity rather than focusing on what is right in front of them, the people. Some shows are designed this way so that the quality of the attendees is the driving factor rather than trying to fill the exhibition hall to the maximum quantity.